I’m a designer with a strategic mindset and a hands-on approach.

I lead teams, design products, and build systems that scale. I focus on clarity, craft, and results.

I’ve worked with banks, startups, global brands, and loyalty platforms to deliver design that works for people and makes sense for business.

I care about the details, the direction, and the team doing the work.

What I do best.

  • Lead with clarity and calm in high-stakes environments

  • Stay hands-on—thinking strategically while pushing pixels with intent

  • Align product, brand, and UX for a cohesive, customer-first experience

  • Scale design teams and systems with purpose, not just process

  • Use design to solve real problems, not just win awards (but also win awards)

A few Highlights.

  • Boosted conversion by 217% with a redesigned mobile experience for CIBC.

  • Built the True North Design System and led enterprise-wide adoption.

  • Co-founded lululemon and helped shape its early retail identity.

  • Guided strategy and creative for Nike, TELUS, Me to We, Wattpad, and more

  • Integrated generative AI into design workflows at both strategic and execution levels.

  • Led Bond’s multi-disciplinary creative and strategy team of 75+ people