Design leader turning craft & taste into measurable product outcomes.

CIBC
Redesign

I led cross-functional teams to redesign CIBC’s platforms to boost conversions 217% and speed delivery 33%

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Therefore
Interactive

Building the Brand OS: How I reimagined Therefore’s identity to drive clarity, credibility, and growth.

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Scotia
Redesign

I shaped a new vision for Scotia Rewards in 4 weeks, generating 30+ insights, 3 prototypes, and a projected 22% boost in redemption

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Aveda Pure
Pro Loyalty

Aveda Pure Pro an online education platform for artists & salon owners.

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A collection of my insights on design, taste, & building teams that make great work inevitable.

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Two decades designing. Fifteen years building teams.

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