A collection of UX Design, Brand Design, Social, Film & Campaign Delivery.
CIBC
CIBC Redesign
Bond Brand Loyalty
Bond Loyalty • Scotia Rewards • CIBC Loyalty Design • Aveda Pure Pro • Me to We Impact Rewards • Harley Davidson • Giant Eagle • Copa Airlines
Therefore Interactive
Therefore Rebrand
TAXI
TELUS Play With The Best • TELUS Big Picture • TELUS KIIYP • TELUS Merry Mistletoe • TELUS Labs
Grip Limited
Sunchips • Happy Panet • Honda Civic • Honda Fit • Honda
A few things I am proud of
Integrated AI into Design & Workflows
Brought generative AI into research and prototyping. Boosted experimentation speed and sparked new ways of working.
Enterprise-Wide WCAG Compliance
Embedded accessibility standards into systems and delivery. Raised the bar across teams and platforms.
Trusted Advisor to Senior Stakeholders
Partnered with VPs and C-suite to shape experience strategy, push design maturity, and drive smarter decisions across the org.
Launched an Enterprise Design System
Created and scaled the True North Design System, now used by 30+ squads and credited with reducing dev time by 25%.