I’m a designer with a strategic mindset & a hands on approach. I lead teams, design products, and build systems that scale.

View some of my recent work.

CIBC Redesign
Introducing the new CIBC design & True North design system

Therefore Branding
Building the brand operating system

Scotia Rewards
Design Proposition Sprint for rewards program

Bond Loyalty
The State of Loyalty turning research into a story

CIBC Loyalty Design
Driving +28% engagement & +18% product adoption.

Aveda Pure Pro
Education platform for artists & salon owners.

Engineering Tech Canada.
Opening Pathways to Technology Careers in Canada

I’ve worked with banks, startups, global brands, and loyalty programs to design experiences people actually want to use and that are good for business too. I care about the little details, the big picture, and the people doing the work.