A collection of UX Design, Brand Design, Social, Film & Campaign Delivery
CIBC Redesign Bond Loyalty Scotia Rewards Therefore Rebrand CIBC Loyalty Design Aveda Pure Pro Me to We Impact Rewards CIBC Rewards TELUS Play With The Best TELUS Big Picture TELUS KIIYP Sunchips Happy Panet Aveeno Honda Civic Honda Fit TELUS Merry Mistletoe Harley Davidson TELUS Labs Giant Eagle Copa Airlines Honda
A few things I am proud of.
Integrated AI into Design & Workflows
Brought generative AI into research and prototyping. Boosted experimentation speed and sparked new ways of working.
Enterprise-Wide WCAG Compliance
Embedded accessibility standards into systems and delivery. Raised the bar across teams and platforms..
Trusted Advisor to Senior Stakeholders
Partnered with VPs and C-suite to shape experience strategy, push design maturity, and drive smarter decisions across the org.
Launched an Enterprise Design System
Created and scaled the True North Design System, now used by 30+ squads and credited with reducing dev time by 25%.
What it’s like to work with me.
I lead with calm & clarity, especially when things get messy.
I bring structure to the chaos, ask the right questions, & help teams stay focused on what matters most.
I’m a designer at heart & I care deeply about the craft.
I stay close to the work, rolling up my sleeves to support the team & bring the vision to life.
I stay curious, eyes wide open, always looking for the small moments that become a catalyst to better ideas. I take the work seriously, but not myself. I believe design should be thoughtful, collaborative, and occasionally involve snacks.
Also, I tell dad jokes. A lot of them.
I think they are funny.