CarProof Vehicle Evaluation

Empowering the front line to power the bottom line.

 
 

As CIBC’s loyalty partner, Bond worked closely with the bank to develop a human centric engagement strategy coupled with compelling digital marketing creative that goes beyond what is expected from a traditional financial institution. The approach also required a deep understanding of Cardholder behaviour to identify client interactions to ensure desired results were achieved.

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I led a series of strategy and co-creation workshops to help personalize the experience for cardholders. Lifecycle & trigger communications were created to identify key moments along the journey to delight and build confidence with cardholders.

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The Aventura Cardholder Engagement (ACE) strategy was launched and consists of a diverse set of email triggers designed to deliver personalized communications based on individual Cardholder behaviours. The triggers drive specific product and loyalty actions in a fun, creative and effective way to provide Cardholders with relevant information at the most optimal time.    

Activities & Deliverables

 

  • Stakeholder Interviews

  • Customer Journey Maps

  • Co-creation Workshops

  • Design Strategy

  • Content Strategy

  • Low - High Fidelity Concepts

  • Rapid Prototypes

  • Usability Test Facilitation

  • Comms Planning