WE Charity

Me to We Impact Rewards proposition design & strategy.

 
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WE Impact Rewards: Track Your Impact allows members of the program to earn Impacts that will go towards doing good in the world. My team created a process to quickly gain acceptance and validation through our stakeholders. We gathered insight through member interviews and competitive analysis to understand the relationship between digital platforms and social good. Leaning heavily on user stories, and data, we established a series of design sprints to explore key activities on the platform: goal setting, onboarding, transactions & community.

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We gathered insight through member interviews and competitive analysis to understand the relationship between digital platforms and social good. Leaning heavily on user stories, and data, we established a series of design sprints to explore key activities on the platform: goal setting, onboarding, transactions & community.

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With deep empathy, we collaborated with users to focus on feature iterations and product strategy. We developed rapid prototypes to provide a high degree of fidelity to the designs and experience. The final delivery was a fully interactive prototype used submitted for board and partner approval.

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Experience Design & Creative Lead responsible for the overall visual design, content strategy and user experience of the platform. 

Activities

Stakeholder Interviews

Customer Journey Maps

Co-creation Workshops

Design Strategy

Content Strategy

Low - High Fidelity Concepts

Rapid Prototypes

Usability Test Facilitation

Comms Planning