CIBC Rewards
CIBC gets more personal with their card holders.
Overview
We helped evolve CIBC’s loyalty experience beyond just points and redemption. I led creative across lifecycle communications, the rewards catalogue and merchandise site, and surprise-and-delight campaigns that added unexpected value. The work brought clarity, consistency, and a more human tone to how customers engaged with the program across channels.
My Role
Executive Creative Director, Led end-to-end experience across communications, digital, and branded experiential moments
Team Size
54+ Humans (Design, CX, Research, Content, Strategy, Loyalty, CRM, Development)
Tools Used
Adobe CC, Sketch, InVision, Figma, Salesforce Marketing Cloud
As CIBC’s loyalty partner, Bond introduced a people-first engagement model that transformed the way financial institutions interact with their clients. By uniting data-based insights with impactful digital marketing, our efforts surpassed conventional banking outreach and delivered a truly personalized experience.
I facilitated multiple strategy and co-creation workshops, zeroing in on cardholder behavior to find the exact moments that spark confidence and encourage deeper engagement. We implemented lifecycle and trigger-based communications, carefully designed to enrich the customer journey and deliver compelling, personalized experiences.
The Aventura Cardholder Engagement (ACE) strategy rolled out a dynamic series of email triggers, offering personalized messaging synced with real-time cardholder actions. Playful yet effective, these communications encourage product adoption and loyalty behaviors, ensuring the right information arrives at the right time—and enhancing every cardholder’s CIBC experience.
Continue browsing most recent work.
Activities & Deliverables
Stakeholder Interviews
Customer Journey Maps
Co-creation Workshops
Design Strategy
Content Strategy
Low - High Fidelity Concepts
Rapid Prototypes
Usability Test Facilitation
Comms Planning