CIBC
Redesign

I led cross-functional teams to redesign CIBC’s platforms, uniting product, design, and engineering to boost conversions 217% and speed delivery 25%

Therefore
Interactive

Building the Brand OS: How I reimagined Therefore’s identity to drive clarity, credibility, and growth.

I shaped a new vision for Scotia Rewards in 4 weeks, generating 30+ insights, 3 prototypes, and a projected 22% boost in redemption

Giving Car Buyers Confidence & Dealers a Competitive Edge.

Aveda Pure Pro an online education platform for artists & salon owners.

Me to We Impact Rewards proposition design & strategy.

A collection of thoughts, stories, ideas & the occasional tangent worth sharing.

Featured