I’m a designer with a strategic mindset and a hands-on approach. I lead teams, design products, and build systems that scale. I have a passion for crafting experiences that drive impact across product, brand, & business.

I focus on clarity, craft, and results. I’ve worked with banks, startups, global brands, and loyalty platforms to deliver design that works for people and makes sense for business. I care about the details, the direction, and the team doing the work.

What good design leadership looks like to me:

• Lead with clarity and calm in high stakes environments

• Stay hands-on thinking strategically while pushing pixels with intent

• Align product, brand, and UX for a cohesive, customer first experience

• Scale design teams and systems with purpose, not just process

• Use design to solve real problems, not just win awards (but also winning awards)

A few of my highlights.

• Boosted conversion by 217% with a redesigned mobile experience for CIBC.

• Built the True North Design System and led enterprise-wide adoption.

• Co-founded lululemon and helped shape its early retail identity.

• Guided strategy and creative for Nike, TELUS, Me to We, Wattpad, and more

• Integrated generative AI into design workflows at both strategic and execution levels.

• Led Bond’s multi-disciplinary creative and strategy team of 75+ people